The Brand
Maison Couture
LuxySpa’s identity is that of a late-night fashion magazine: high-contrast Didone, plum ink instead of black, champagne instead of yellow gold, crisp cut-outs and fine lines. The boldness is concentrated in a single gesture — everything else is disciplined.
Logotype
The wordmark LuxySpa in Bodoni Moda — “Luxy” in ivory, “Spa” in champagne italic. There is no separate symbol. Use on ink; never tilt, stretch, outline or swap the colours, and never write “Luxy Spa” with a space.
Colour
A single champagne accent per screen. Lines and dividers in champagne at 15%.
Typography
Bodoni Moda — headings
Aa
Candlelight, closed door.
Jost — body
Aa
The body text is Jost in a light weight, with plenty of room to breathe.
Voice and tone
“True luxury is not having everything. It is having time.”
British English, restrained and discreet — never exuberant. Short sentences. States rather than sells. No exclamation marks, empty superlatives or emojis.
The identity comes alive in every ritual.